These are short excerpts from campaigns and other brand ID work for which I was the sole writer.
A Mediterranean Jewel
This landing page for the NETSCOUT sales incentive program teases the location in Monaco with carefully researched, descriptive elements that evoke the splendor of the region.
“Universe-al” Security
For this digital identity conference, “The Identiverse,” we created an email campaign in three distinct phases: 1) individual choice 2) the universality of security, and 3) the language of digital identity.
Action for Lasting Change
This mutual aid event hosted by The Fraction Collective consulting company required both creative strategy and creative copywriting to drive the mission and execution of their symposium.
Wide Open Spaces
A branding exercise for an AWS executive summit program. The brief was to imagine an event series based in the great outdoors. The copy needed to be saturated with regional atmosphere.
